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Many SEO’s (search engine optimizers) are always looking ahead for the trends in the months and year ahead. Making sure that you are on the ball in SEO is extremely important. Going with the trends can be very profitable especially for those that create products for internet users. Here are some recent trends for the future of SEO.
One of the big trends is CPA or click per action. Google’s Achilles heel has always been fraudulent clicks, CPA pretty much wipes this variable out. Click per action makes sure that a user either makes a sale or creates a lead for a merchant in order for the merchant to pay for the service. No longer do merchants have to pay Google hundreds or even thousands of dollars a month for clicks that were potentially fraudulent.
Another great trend in SEO is informational portals. Informational portals are a great way to tie in many niche sites into one larger topic and use the linking ability of each site to make all your sites stronger as a whole. Information portals are extremely easy to create. You can have a site on Bicycles. Bicycles will be the main topic and you can have smaller niche sites such as mountain biking, racing bicycles and children’s bicycles. The real power comes when you start linking these sites together. You can usually rise in the search index ranks by having similar sites on the same topics linked to each other.
For SEO’s looking for the coming trends, take a look at the above suggestions.